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Beyond E-Commerce Borders Podcast

EPISODE 1

Listen to me!
Listen to me!
Listen to me!
Listen to me!

Welcome to Beyond E-Commerce Borders:
The Grand Opening

Episode Summary

In this first episode, Rolando Casanova (Founder of INTERNEL) and Lidia Koubova (Marketing & Sales at INTERNEL) introduce themselves and set the stage for this podcast. They discuss why expanding in Europe is a huge opportunity but also a major challenge for e-commerce businesses. Europe is not a single market. With 27 different tax systems, 24 languages, and unique consumer behaviors, selling successfully requires a deep understanding of logistics, regulations, and customer expectations. Drawing from their 30+ years of experience in logistics and e-commerce, Rolando and Lidia share real insights on the mistakes businesses make when entering Europe and why they created this podcast- to help e-shops avoid pitfalls and grow successfully.

Key Takeaways:

✍️  Europe is full of opportunities- but it’s NOT one market. Each region has different taxes, consumer habits, and logistics challenges. Understanding customer behavior is critical. What works in Germany might fail in Spain or Poland. Payment methods, delivery expectations, and even return policies vary.

✍️  Logistics can make or break your expansion. Choosing the right 3PL, handling VAT correctly, and managing cross-border shipping are crucial for success.

✍️ Experience matters. Internel has helped thousands of e-shops, and now through this podcast, they are sharing the realities of expanding in the EU.

✍️  This podcast will be raw, honest, and full of real knowledge. Expect practical advice, industry truths, and expert insights- no fluff.

Glossary of Key Terms

  • E-commerce: The activity of buying or selling products online or electronic commerce.
  • Cross-border Logistics: The process of managing and transporting goods across international borders.
  • VAT (Value Added Tax): A consumption tax assessed on the value added to goods and services.
  • Regional Consumer Behaviour: The specific patterns and preferences of consumers within a particular geographic area.
  • E-fulfilment: The complete process of receiving, processing, packaging, and shipping online orders to customers.
  • 3PL (Third-Party Logistics): Outsourcing logistics operations to a third-party company.
  • Actionable Takeaways: Practical advice or steps that can be immediately implemented.
  • Market Entry: The process of entering a new market, in this case, the European e-commerce market.
  • Compliance: Adhering to laws, regulations, and standards relevant to e-commerce operations.
  • E-shop: An online retail store or platform for buying and selling goods or services.

Next Episode Teaser:

In Episode 2, we dive deeper into HOW to expand into Europe successfully– talking about regional differences, customer expectations, and the smartest expansion strategies.

Don’t miss it!

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Episode Links

👉 Rolando Casanova Linkedin profile

👉 Lidia Koubova Linkedin profile

👉 INTERNEL´s website

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