Two weeks after Valentine’s Day, many e-shops discover that the peak period is not fully over. While order volumes decrease, returns begin to arrive in higher numbers and create a second operational wave.
Peak weeks often expose a hidden risk in e-commerce operations: packaging shortages. When materials are not forecasted alongside sales volume, fulfilment slows down, costs rise, and customer experience suffers.
If your ad spend is higher than your available stock, you are effectively buying frustrated customers.
Valentine week makes this problem visible very quickly.
Valentine week has one special feature: the deadline is emotional. Customers are not just buying a product. They are buying a moment. That is why this week exposes a problem many e shops have all year, but can still hide during calmer periods.
It’s early November, and many online retailers are starting to realise they have underestimated just how early logistics planning for peak season should begin.
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