Beyond E-Commerce Borders Podcast

EPISODE 3: How to Run Your E-Commerce Business to the Ground

Episode Summary

In Episode 3, Rolando and Lidia dive deep into the biggest (and sometimes overlooked) mistakes that can sink an e-commerce business, especially when expanding into Europe.
Starting with the three most common errors. Ignoring market research, setting fantasy prices, and neglecting SEO and marketing. They move on to uncover 10 deeper mistakes that many online merchants make without even realizing it.
Expect humor, real-world examples, and actionable advice you can immediately apply to protect and grow your online business.
Whether you’re new to e-commerce or already selling cross-border, this episode is packed with practical insights to help you stay on the right track.

🎧 Listen now to learn what not to do and how to avoid sabotaging your own success!

Key Takeaways:

✍️ Your story matters – customers want to connect with authentic brands.

✍️ Choose the right products for each market – not just what you like.

✍️ Be open and clear about your business identity and contact info.

✍️ Partner with a reliable 3PL – delivery and unboxing experience are vital.

✍️ Make returns easy and customer-friendly – don’t make it a battlefield.

✍️ Simplify shipping options – confused customers don’t complete purchases.

✍️ Use eco-friendly, quality packaging – it strengthens your brand image.

✍️ Offer real customer support – don’t hide behind a generic email.

✍️ Localize everything – language, product descriptions, and services.

✍️ Listen to customer feedback – turn criticism into loyalty.

Get the Episode Materials Here

Presentation & key insights from the episode ► click here ◄

The checklist “How to Future-Proof Your E-Shop” to download! It includes 15 practical checkpoints drawn directly from Episode 3 to help you evaluate and improve your cross-border readiness. ► How to future-proof your eshop – beyond e-commerce borders podcast ◄

Glossary of Key Terms

Market Research – the process of gathering information about consumer needs, competitors, and the market environment before launching products.
3PL (Third-Party Logistics Provider) – a company like INTERNEL that handles warehousing, shipping, and returns for e-commerce businesses.
Localisation – adapting your website, products, marketing, and support to fit each local market’s language, culture, and expectations.
Uboxing experience – the impression customers get when they open a delivered package; critical for building brand loyalty and customer satisfaction.
Customer Feedback Loop – the continuous process of collecting, analyzing, and responding to customer feedback to improve products, services, and the overall shopping experience.

Next Episode Teaser:

In our next episode 4, we’ll explore the secrets of building customer loyalty across Europe.

How to turn first-time buyers into lifelong brand advocates, even across different languages, countries, and cultures. Stay tuned! Stay tuned and learn how to keep your business thriving beyond borders!

Don’t miss it!

🎧 Listen now & subscribe for more

Episode Links

👉 Rolando Casanova LinkedIn profile

👉 Lidia Koubova LinkedIn profile

👉 INTERNEL´s website

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