Beyond E-Commerce Borders Podcast

EPISODE 2

Getting your sales expansion right

Episode Summary

Expanding your e-commerce business into Europe is full of opportunity but also full of complexity. In this episode, Rolando Casanova and Lidia from INTERNEL share their expert advice on how to build a smart, scalable strategy for selling across Europe.

Whether you’re launching into the EU from North America, Asia, or scaling from one European country to another, this episode gives you the essential roadmap to make expansion a success and avoid the costly mistakes that bring down 7 out of 10 e-shops.

Learn why Europe is not a single market, how to tailor your sales approach by region, and why a localized logistics strategy is your key to unlocking growth.

🎧 Tune in and start planning your smarter expansion today.

Key Takeaways:

✍️ Europe is NOT one market — with 27 tax systems, 24 languages, and distinct shopping behaviors, every region demands a tailored strategy.

✍️ Regionalize your approach — one-size-fits-all websites, currencies, or marketing will not work if you want long-term success in Europe.

✍️Choose your entry market wisely — decide whether to target high-purchase-power countries like Germany or emerging, fast-growing markets like those in Eastern Europe.

✍️ Brexit means two logistics strategies — the UK and the EU are now separate for e-commerce distribution; you’ll need local warehousing to serve both effectively.

✍️ Go step-by-step — expand region by region, learn from customer feedback, and adjust your product offerings and delivery options accordingly.

✍️ Partner smartly — choosing the right 3PL (like Internel) will dramatically ease your expansion by offering local expertise, reliable fulfillment, and smooth cross-border operations.

Get the Episode Materials Here

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Glossary of Key Terms

Cross-Border E-Commerce – selling products online across different countries, managing taxes, logistics, and customer expectations.
3PL (Third-Party Logistics) – an external partner like Internel that handles storage, packing, shipping, and returns for your e-shop.

Localization – adapting your e-commerce offer (language, currency, delivery options) to match each local market.
VAT (Value Added Tax) – a mandatory tax on goods/services in Europe that online sellers must register and comply with.
Market Entry Strategy – a step-by-step plan to successfully launch your products in a new European market.

Next Episode Teaser:

In Episode 3, we uncover the hidden traps that can sink your e-commerce business before you even realize it. From ignoring customer feedback to choosing the wrong logistics partner, we break down the top mistakes that too many online shops make and how to avoid them.
Whether you’re just starting out or already scaling across Europe, this is the guide you didn’t know you needed. Stay tuned and learn how to keep your business thriving beyond borders!

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